Vaishali Shah MD Ananya

The Ananya team, led by Creative Director Vaishali Shah, comprises skilled designers, each with their own style and area of expertise. Depending upon the design style you want, Vaishali will match you with work from a specific designer that she believes will best suit the brief.

With design studios in London's Mayfair and Jersey Channel Islands, we take great pride in knowing all our printing partners individually by name. We know we can rely on them for exceptional service, creative advice and honest communication, and that they will work as hard and as passionately as us to create the finished product. We love working this way.

Travelling between London, Mumbai, Paris and Jersey from an early age, taught Vaishali a deep appreciation of beauty, fine art and diversity of inspiration. This cultural mix has always influenced her way of thinking and permeates beautifully throughout her collections for Ananya.

Vaishali is relentless in her pursuit of excellence. She is a follower of fashion, with an unashamed love of luxury and all things sparkly, a fondness for travel to exotic locales and cultures. Vaishali is passionate about creating stationery that truly reflects the unique culture, style and personality of an individual or couple. Whether it’s an ultra-modern and trendy wedding, a Bollywood glitz and glam party or an exotic destination wedding, Vaishali loves the challenge that each occasion brings. Her 20 years of experience in design have driven her to specialise in harmoniously fusing cultures, while also providing on-trend, fashion-forward, and authentic designs to suit diverse backgrounds.

Vaishali was a Finalist in the London Asian Business Awards for 'Entrepreneur of the Year'. Ananya won Britian's Asian Wedding Awards 2019 for 'Best Stationery Provider'.

As a person, Vaishali is a joy to work with, and perfectly combines genuine warmth and friendliness, with an outstanding level of knowledge and professionalism. Ananya/Vaishali were also always willing to go that extra distance to ensure that we were pleased with everything at all stages of the design process. In addition, all the work was done in a timely and efficient manner, and Vaishali stayed in excellent communication throughout. We now look forward to recommending Ananya and Vaishali to others in our networks whenever the opportunity arises.
— Anish S (groom)