As lovers of colour and design, every year our team here at Ananya looks eagerly forward to discovering the Pantone colour of the year – and 2023 promises to be a fabulous one!
WHAT IS THE PANTONE COLOUR OF THE YEAR 2023?
For those of you who may not have heard of this before, there is a really exciting annual process whereby the experts at the Pantone Colour Institute thoroughly research and uncover new colour trends within fashion, travel, art, new technologies, entertainment, film, social media, and much more – and select one that they feel is most representative and influential in the current times. The colour chosen is then announced, which often leads to the tone showing up even more within wedding and design trends, and becoming even more popular!
Pantone’s Colour of the Year 2023 is Viva Magenta 18-1750, a fearlessly joyous colour which combines pink, red, and purple tones. It is a shade of red with its roots in nature, and is an empowering colour that represents exuberance, strength, bravery, and positivity. It has the power to influence, make a statement and be a mode of self expression. This electrifying colour is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest in the world.
At Ananya we love this colour – and in fact, it’s the colour of our own logo!
Viva Magenta wedding invitation for a destination wedding by Ananya
VIVA MAGENTA FOR WEDDING STATIONERY
Here at Ananya we believe in the power of colour – and how impactful it can be when used in a meaningful, intentional way. Magenta is a stunning tone to use as an accent colour with gold or silver, or as a primary colour, and delivers a bold and luxe feel which is perfect for cultural and multicultural weddings. We particularly love it as a hero colour for your reception stationery paired with hues of blue, as the deeper tones set an inviting, rich, captivating mood.
You could incorporate this colour into your stationery as the primary backdrop of the paper itself, as the colour of the patterns or text, or as an accent through finishing touches like magenta calligraphy, wax seals, or ribbons. Agate also comes in a gorgeous magenta tone, which makes it a unique choice for elevating your table settings.
Viva Magenta agate place cards hand scribed in calligraphy by Ananya
Wedding stationery where Viva Magenta is present will lift the spirit and make a statement of the bridal couple’s personality and the strength of their bond - a commitment to go boldly on their new adventure!
VIVA MAGENTA FOR WEDDINGS
Magenta is a stunning accent colour for wedding colour palettes, and works surprisingly well both as a base and as an accent.
You can steer firmly into rich berry and jewel tones for all the elements of the wedding, and combine magenta with other bright red, purple, and pink tones. Alternatively, you could use magenta as a single pop of colour to liven up an otherwise muted palette of blush pinks, dusty blues, or gentle lilacs and grey tones. It also looks stunning when paired with shades of green, which means it will stand out beautifully against any foliage your florist will be using! For example, some flowers which bloom beautifully in this tone are dahlias, hyacinths, calla lilies, orchids, carnations, roses, anthuriums, anemones, camellias, daisies, cosmos, sweet peas, bougainvillea, ranunculi, and peonies – just to name a few! It’s a colour very well suited to tropical, lush, punchy florals that make a statement wherever they are used.
Wedding cake By Yevnig with fresh florals by White Lilac
This colour adapts itself beautifully to fabric as well, which means it is a showstopper option for outfits – whether that be one of the bride’s dresses, the groom’s menswear, or for fabulous guest attire. It can be a gorgeous base for your bridesmaids dresses too!
There are lots of delicious fruits that pair well with this fuchsia-meets-red colour family - like raspberries, pomegranates, figs, and so on – which makes these perfect decorations for a fresh, fruity cake, or scrumptious raspberry macarons.
You can also use magenta as an accent for your tablescape, by adding gorgeous red and pink tones to your linen and/or napkins. We love the use of patterned linens with a pop of pink! Pairing magenta linens with more neutral accents, like rattan chargers or light ceramic for example, can help create a sense of balance. Also beautiful paper flowers can be added to your table settings as a timeless and sustainable keepsake.
Handmade paper roses by Ananya | Kate Nielen Photography
We hope this has inspired you to infuse this hot new colour in town into your wedding, your home decor, and your wardrobe next year – we sure will be!
Until next time,
